ASH Shoes, a new must-have

Ash Footwear Store Covent Garden

A new must-have-name-to-know is circulating the fashion industry and increasingly seen on celeb A-listers, stay-at-home mums and famous fashion bloggers. Wan to walk in their shoes, then look no further than ASH shoes. With distinctive features, colours and patterns, these new shoes are slowly but surely competing with the likes of Converse and Vans.

I don’t often wear or even shop around for trainers, other than the gym (and even that I find extremely boring) but as a lover of Converse and owning a few pairs, I began to notice many women wearing these brand new ‘cult’ shoes.

ASH shoes, a new must-have stepped out into the public eye back in 2000, created by French born Patrick Ithier and Italian entrepreneur Leonelle Calvani. It has fast become a well-established, forward thinking company, pioneering comfort and style into a single pair of shoes. Whether you are fashion conscious or in need for comfort, ASH shoes has all to offer! With different styles to choose from, my favourite are most definitely their slip on sneakers.

There are three major collections, varying in style, so take a look:

The sports wedge

The brand is most famous for its sports wedge which has arguably pioneered the early beginnings of the sports luxe trend. Wearing trainers with a heel = immediate style points! Who knew trainer heels would ever become a staple accessory to every woman’s wardrobe?

The ankle boot

Every girl needs an ankle boot in her closet and ASH have become of the most sought after ankle boots on the high street. From Jessica to Jamie, the new named boots are an essential item to your autumn winter collection.

The slip-on sneaker

Stylish and easily wearable for hours on end, the new slip-on sneakers come in a variety of colours, patterns and textures, making them an absolute must-have. Customised with zips, velvet and snake print, the slip-on sneakers are like walking on air! No need to break them in whatsoever (much to my delight!)

Leopard Slip-on Sneaker
Snake-print slip-on Sneaker


Blue flowered textured slip on sneaker
Blue flowered textured slip on sneaker

And if the collections aren’t persuading you to splash the cash on these long term investment trainers, models of the moment and some of my favourite style icons, including Jourdan Dunn, Rosie Huntington Whiteley and Sarah Jessica Parker have been spotted wearing ASH shoes! There is no denying, this new brand is taking over! Stocked at the likes of Office, House of Fraser and John Lewis and of course their own flagship stores across London, the new brand is easily accessible.

Jourdan Dunn wearing ASH shoes
Jourdan Dunn wearing ASH shoes