Autumnal walks in the park, hot chocolates and weekend brunch’s, there’s only one thing missing; lazy days in front of the TV (watching Downton Abbey) wearing my favourite pair of pyjamas. There is no hustle and bustle associated with winter, rather a desire to cosy up on the sofa and not have to move. As everyone will know, I love nothing more than heading home after work or a night out and slipping into my most comfortable and well-loved pyjamas. Sadly, I am not one to own matching pyjamas, purely because of the difficulty to buy a top and bottom I like the look of. But I do love a good pair of pyjamas and shopping for them too!
So what better way to usher in frosty nights than to introduce Mish London – beautiful loungewear. Started by Zara Mishon, a Business Studies graduate, Zara has an overwhelming enthusiasm for loungewear, nightwear and fashion, combining style and comfort in a single pair of pyjamas. Made from 100% woven cotton, Mish London has some beautifully designed prints with a slogan fit to match; ‘We Mish, You Match’. It’s all in the name and Mish London has a wide selection of pyjamas which will set you apart form everyone else!
Mix and match is the very heart of Mish London and each print/colour is made with 3 varieties of bottoms and 4 varieties of tops. Mish London is quintessentially British; made in the UK and producing the highest quality products with a drive to invade the open market with pyjamas fit for a modern day woman.
Speaking to Zara herself, I found out exactly how Mish London was born!
The idea for Mish London came about at the beginning of the year when I was, once again, faced with my constant struggle of finding the perfect pyjama set. Pyjamas are my choice of loungewear as I love nothing more than coming home after a long day and changing in to pyjamas – it’s the feeling of home. I have always found there to be a lack of pyjama items sold separately, and where they are, they are often in prints, styles, and materials not suited to what I am looking for. I realised that there was a gap in the market to create my own brand.
Mish London’s main selling point is the ability for customers to mix and match their own perfect pair of pyjamas. Our slogan ‘We Mish, You Match’ indicates how we provide styles to suit everyone that can me matched for the perfect pyjama set. Sets can be created from the ultimate classic comfort pair of pyjamas of trousers and a shirt, to a more sexy, but still comfortable, set of lace shorts with a cami top. In addition to this I have aimed to use a material which is both high quality and comfortable, and all my prints are exclusive to Mish London – all stylish and contemporary for the perfect modern woman.
Your brand focuses on comfortable, but stylish nightwear. Why did you decide to focus on this fashion segment?
Nightwear brands out there tend to choose either the sexy/stylish styles, or the comfort look, but there is not which incorporates both styles in one. Silky and lacy sets may look nice, but they are often impractical styles to sleep in. My brand is aimed at integrating these styles by adding lace to a more classic style.
What new ranges are you working on?
We are currently looking into new fabrics and prints for our next collection for SS16. The aim is to find a slightly lighter fabric for the Summer season, however we will still be sticking to our selection of styles in order for customers to continue creating their own perfect pyjama sets. Along with a new material, which of course will still be 100% cotton, we are developing some new and exciting prints designed specifically for Mish London. We are really excited about our new collection, and can’t wait to reveal more in time.
What illustrations or prints do you use in your nightwear range?
All the prints currently used in my nightwear range are hand painted exclusively for Mish London. I used a fabulous design graduate who took my ideas and turned them into reality. Everything is hand painted for a more organic, feminine feel.
What is your personal favourite item from Mish London?
Such a difficult question – there are so many to choose from! However I definitely have a favourite depending on the day. My favourite cold weather item is definitely our shirt. I love nothing more than snuggling up in our cosy shirt (I wear it in a size up for the extra oversized style). On a warmer day my item of choice is definitely our lace shorts – I have been even known to wear them out the house teamed up with a vest top and jumper!
Top tips for getting the perfect nights sleep?
The perfect nights sleep definitely comes with some preparation. The best way to get the perfect nights sleep is to switch off before bed. By not watching TV, looking at your phone or going on the computer before bed you are more likely to get a better nights sleep. I love nothing more than a long hot bath before getting into my Mish London pyjamas.
What do you enjoy most about running your own business?
I love being able to do everything! Every aspect of the business is my responsibility so everyday is different and every role within the business is different so there is never a boring moment!
The best advice you have received?
The best advice I have been given is just to enjoy every moment. Not everyone is able to start their own business, so I am so lucky to have been given the opportunity to make my vision a reality so all I can do is enjoy it and feel proud of everything I have achieved.
Mish London has launched on Not on the High Street and when you spend £50 or more, get 15% off with code LUCKYME