Once known as ‘Posh Spice’, Victoria Beckham has since conquered the world. With a highly successful and prestigious fashion empire and a store beneath her belt, there is not a whole lot she can’t do.
The mum of four was at her store on Monday in Dover Street to preview her new collaboration with Estée Lauder. Wearing pin-stripes, and sporting her famous extra-large shades, Victoria Beckham looks every part the fashion queen in this sleeveless knitted top with black and white stripes and black cigarette trousers to complete her spring attire.
Victoria Beckham officially announced her collaboration with Estée Lauder last month to create a limited-edition make-up collection which is due to launch later this year. Having dipped her toes into the beauty industry before, when she launched two nail varnishes with Nails Inc in 2014, Victoria has expressed her desire to foray back into an industry she loves. It will have been the first time she has worked on a full make-up line.
The all-natural beauty has described the process to be inspiring and eye-opening. Victoria further comments: ‘I had long admired Estée Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this make-up range and play a small part in her vision for women’.
The name of the new line will be ‘Victoria Beckham Estée Lauder‘ and will please customers, old and new, also attracting a younger clientele. The new line is to incorporate Victoria Beckham’s delicate, yet feminine personality which is high-quality, wearable and above all luxurious for every woman wearing it. Think sleek packaging, flattering hues and tones and solutions to keeping your skin hydrated, smooth and fresh.
Estée Lauder has become famous for its collaborations with some famous faces such as Kendall Jenner, Eva Mendes and blogger Irene Kim. The Estée Edit will be highly publicised and available on Victoria Beckham’s website as well as retailers.
Estée Lauder‘s group president Jane Hertzmark Hudis commented:
‘Victoria is an entrepreneur in the true spirit of our founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful. Victoria has a passion for beauty and we are delighted to welcome her into our brand.’
A photo posted by Victoria Beckham (@victoriabeckham) on